J2 Content – Perspectives

A varied collection of thoughts on education and parenting

That Green Jar of Peanut Butter

We’re not picky shoppers. We buy the cheapest (name brand) peanut butter we find. Usually Smooth/Creamy, and once in a rare while “Natural”.

All things being equal, we lean toward the “healthy” looking variations – Simply Jif, for example. Lately we’ve been buying Jif with Omega-3 added.

We do it, because we feel like we should, but to be honest… I’m not so sure we’re doing the right thing.

The value of buying this product is debated by various sites. This one in particular outlines just how “not so good” the omega-3 enriched peanut butter is.

My main goal is to get my kids to realize that there are various degrees of healthy foods.  That some food choices are wiser than others. We talk about misleading advertising all the time, so at some point I will get into whether this is really that good of a product. But for now, I’m happy to have them thinking that the green jar of peanut butter is the healthy one because it has that extra oil in it. (do they have to declare it’s fish oil right on the label? geez!)

Whether that particular ingredient really does make the food better for you is something we can discuss as they get older. Similarly, we can talk about the moral aspects of misleading people and what parts of the pitch make it so alluring. I know that it’s not as good as advertised, but I’m using them just as they are using me in a way… I’m using the advertising to begin (just lay the groundwork, I’m saying) to educate my kids on healthy eating.

In the meantime, I’m trying to stay aware that in many ways I’m just loading them up with sugar saturated peanut butter flavored icing.

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